Executive Media Training,
in English and Spanish
Executive media training is the preparation of spokespeople to communicate clearly and credibly with the media. At Manah Group we prepare spokespeople, founders, and leadership teams to handle interviews, press, and on-camera moments with confidence and a clear message — on both sides of the U.S.–Latin America corridor, in English and Spanish.
What is media training?
Media training is hands-on preparation that gets a person ready to communicate with journalists, cameras, and public audiences without losing control of the message.
It isn’t a theory course: we run real mock interviews, define what to say and how to say it, and rehearse until the spokesperson walks into the interview calm and prepared.
Who is it for?
- Executives and founders who are starting to give interviews or gain public exposure.
- LatAm spokespeople who need to face U.S. media, in English and with the right local codes.
- Leadership teams preparing an announcement, a launch, or a press round.
- Organizations facing a crisis that need a spokesperson ready fast.
What we cover
- Key messages: defining the 2–3 ideas the spokesperson must land.
- TV, radio, and print interviews: technique to answer without drifting.
- On-camera presence: body language, pace, eye contact, and voice.
- Tough and hostile questions: how to stay in control and return to the message.
- Crisis communication: what to say (and what not to) when exposure is high.
- Bilingual: the same executive standard in English and Spanish.
How we work
Every program is tailored to the spokesperson and the scenario they’ll face:
- Diagnosis: goals, audience, and type of exposure.
- Messages: we build and sharpen the key messages.
- Mock interviews: recorded sessions with immediate feedback.
- Debrief: concrete adjustments and support material to keep practicing.
Frequently asked questions
Is the training in English or Spanish?
Both. We work to the same executive standard in both languages — essential for spokespeople moving between the United States and Latin America.