Strategic Communications & Media Relations
Strategic communications and media relations is the discipline of turning visibility into authority. At Manah Group we build it for companies, institutions, and leaders across the U.S.–Latin America corridor: clear messages, prepared spokespeople, and tier-1 media presence — in English and Spanish.
What is strategic communications?
Strategic communications is the work of defining what to say, to whom, and how, so the right media and audiences receive your message with credibility. It isn't "getting press" for its own sake: it's building a consistent narrative that positions your organization or spokesperson as a reference. We do it on both sides of the U.S.–LatAm corridor, to the same executive standard in two languages.
What does corporate communications include?
We define your organization’s message architecture and sustain it across every touchpoint: press releases, institutional content, press-room management, and announcement coordination. The deliverable is a coherent voice ready to scale — not scattered pieces.
How do you handle public affairs and institutional relations?
We connect your organization with decision-makers —authorities, academia, the diplomatic corps, and opinion leaders— through a relationship strategy with clear goals. We prepare the public position, the messages, and the settings to build real influence, not just contacts.
How do you earn tier-1 media relations?
We work the relationship with journalists and editors at top-tier outlets in the U.S. and Latin America: we define the news angle, prepare the spokesperson, and manage placement. The goal is credible coverage —interviews, op-eds, mentions— that becomes a lasting authority asset.
What is executive visibility?
It’s positioning a founder or executive as an authoritative voice on their topic: op-eds, interviews, panels, and sustained editorial presence. It includes our Media Training program so the spokesperson walks into every interview, press hit, or camera prepared.
How do you manage a communications crisis?
When exposure is high and there’s no room for error, we prepare messages, spokesperson work, and a response protocol on short timelines. We define what to say and what not to, who speaks and through which channel, to protect reputation while the contingency lasts.
How we work
- 1. Audit: Perception, messaging, and opportunity diagnosis.
- 2. Media plan: Narrative, angles, and coverage goals.
- 3. Execution: Relations, spokesperson work, and placement — in person or online.
- 4. Measurement: Tracking of placements, tone, and results.
Cases
Partners and media
Our clients and spokespeople have earned coverage in top-tier outlets across the U.S.–LatAm corridor.
Frequently asked questions
Do you work with English and Spanish media?
Yes. We operate on both sides of the U.S.–LatAm corridor to the same executive standard in both languages.
How long until coverage appears?
It depends on the angle and outlet, but we set concrete goals and timelines during the media-plan stage.
¿Qué obtengo exactamente?
Acceso al ecosistema Manah Group: descuentos en eventos, conexiones pre-calificadas en Florida, asesoramiento programado, alertas de oportunidades, recursos premium, tarifas preferenciales, ID y certificado de miembro, y carta de bienvenida del CEO. El alcance varía según el nivel.
How are you different from a traditional PR agency?
We integrate communications, spokesperson work, and institutional relations within a positioning strategy, focused on decision-makers and the U.S.–LatAm corridor — not just mention volume.
Does it include spokesperson training?
Yes, through our Media Training program, which can be integrated or booked separately.